Develop Idaho: Digital Health Start-Up Why The Health Not?™
Develop Idaho: Digital Health Start-Up Announcement
Why The Health Not?™ Offers New & Innovative Wellness Solutions
Fresh off a dramatic announcement at the annual Develop Idaho technology convention on September 14, 2016, Why The Health Not?™ (WTHN) is picking up steam toward finding principal investment. WTHN is a new technology company that is building solutions for wellness seekers and providers that maximize the user/provider relationship utilizing advances in digital health applications.
Gathering Entrepreneurial Visionaries
Notably, the keynote speaker was Gregg Kaplan, founder and former chief executive officer of Redbox. You probably already know its growth history, a VC-funded start-up and now a ubiquitous presence. Definitely a model to strive for. And, furthermore, a great showcase for Develop Idaho’s mantra of helping technology companies start, grow and thrive. Also among the attendees were many other entrepreneurs with long term visions.
One such visionary was Chrissy Larsen, CEO of WTHN, who spoke at a breakout session following Kaplan’s address. She announced WTHN has developed an algorithm that matches clients to providers, services, and educational material based on the client’s needs and the provider’s abilities.
Health Oriented Pairing Engine
H.O.P.E., a Health Oriented Pairing Engine, creates optimal patient experiences. Referrals won’t be based on word of mouth, marketing hype or advertising. Instead, the pairing engine will pair health seeker to provider along customized parameters. Each party’s needs or service benefits will be entered into their HOPE smartphone app. They’ll be matched according to their particular needs and geographical settings—similar to process of a dating app.
“The relationship between the patient and wellness professional is one of the most important instruments to health.”
Larsen stated, “Individuals are more likely to trust their providers and follow their treatment plans when the relationship with their provider is strong. This leads to better outcomes, more honesty, better diagnoses, and a higher chance of preventing long term or potentially fatal diseases. This is perhaps the most important tool in proactive medicine since mobile technology began tracking our wellness.”
Shift Toward Wellness 2.0
Additionally, Develop Idaho attendees were given a detailed and unique philosophy on healthcare. WTHN believes the foundation of a true shift toward the future of healthcare, Wellness 2.0, means actively promoting overall, or whole-person health. Larsen and her team developed the “6 Pillars of Wellness,” utilizing key insights from another Idaho organization. Healthwise is best known for its innovative publications on proactive wellness. And many are actively adopted by organizations such as WebMD. Additionally, Larsen combines her experience as a wellness provider with extensive research from her data scientists. As a result, the 6 Pillars program smartly links all aspects of an individual’s wellness to define and reach overall wellbeing.
6 Pillars of Wellness
The 6 Pillars represent wellness in Physical, Emotional, Social, Intellectual, Financial, and Spiritual portions of our lives. What is the take away? True health means all of our pillars are strong. Because each affects the other.
“People need to understand that all aspects of our life are related,” Larsen explained.
“For example, the stress that comes from being financially unstable has real impacts on our emotional and physical health. So no matter how often you see a therapist or a doctor, you’re never going to be healthy unless you address the underlying stressor. This is the same for all of your pillars of wellness.” Larsen continued, “I’ve lost too many friends and family members to preventable illnesses and it’s my personal mission to bring people education and technology resources that can improve their health and hopefully save their lives.”
Mobile App Betas
Along with the H.O.P.E. algorithm and the 6 Pillars of Wellness, WTHN shared other exciting announcements. Their first mobile app recently moved from MVP to nearing the end of its second iteration. This app, named What The Health?, expands on the company’s tongue-in-cheek name. Its anonymous messaging board allows users to ask wellness questions, provide answers to others, and seek advice about the 6 Pillars of Wellness.
Larsen highlighted the importance of anonymity. She explained it provides a safe space for people to discuss sensitive topics without fear of judgment. This fear is real, as many of us have experienced on social platforms.
WTHN will also be launching a first-of-its-kind digital dashboard. A snapshot of whole wellness is the goal. The 6 Pillars program will be user-friendly, offer real-time tracking and life mapping. Importantly, it will be HIPAA-compliant. Phase 2 Beta for the H.O.P.E. app begins February 2017.
So please visit whythehealthnot.com and learn more about how to participate in this forward-thinking digital health platform.
# # #
Why The Health Not?™ is a health and wellness digital health start-up founded in Meridian, Idaho by Chrissy Larsen. WTHN seeks to bring corporate wellness plans to health seekers, professional service providers, and employers. Its unique and inexpensive technologies and educational resources offer a proactive shift to whole-person wellness. Through engagement comes empowerment, and the success that follows. For more information about this topic, please contact Chrissy Larsen at 208-412-5159 or email at [email protected].