Creating a ‘user experience’
Imagine stepping into your chiropractor’s office and being greeted by name and a big smile. You take a seat in a comfy chair in a cheerful waiting room stocked with fruit juices and fresh coffee. Relaxing music floats through the room; in a corner, children play with toys and games. After an unhurried session, you may head into a massage or yoga class. When you leave, you feel as relaxed as if you had spent the day in a spa. That’s true Wholistic care, coming soon to a clinic or hospital near you.
Increasingly in health care, the total patient experience is nearly as important as—and even central to—diagnosis and treatment. Drab, noisy, garishly-lighted clinics and the much-hated back-slit paper gownsoon will be a distant memory, as health care reinvents itself and individuals move from being passive patients to engaged, informed—demanding—customers.
Technology changes everything
Technology has much to do with this shift. Online reviews inform health seekers of their options, steering them toward the most highly-rated providers and facilities. Competing for patients means physicians and clinics strive to provide a pleasant experience for their customers. The expectations of millenials and Generation Z—who demand instant gratification and control over their care—mean the shift from physician-focused to patient-centered is here to stay.
Johns Hopkins Hospital in Baltimore offers rooftop gardens, views of the Chesapeake Bay, lobbies designed for beauty and comfort, and artwork. Several times a year, patients in the children’s wing see Spiderman, Batman, Superman, and other superheroes washing their windows—turning what can be a scary place for kids into a more positive experience.
In Chicago, Rush University Medical Centersound-proofed its rooms and reoriented them so that each offers a city view. These changes not only boost morale, but also benefit patient outcomes: nurses now spend 50 percent more time in patient rooms than before.
Our ‘Wholistic’ experience
Why the Health Not?™, too, recognizes the importance of Wholistic care that provides a total patient experience. Our products and services focus not just on one aspect of each health seeker, such as physical wellness, but on the whole customer, as outlined in our six pillars: physical, intellectual, financial, spiritual, social, and emotional health.
And as the digital revolution transforms healthcare, Why the Health Not?™ is leading the way. Our Health Oriented Pairing Engine app (HOPE) compiles and presents each customer’s data in easy-to-use visuals; connects providers and health seekers online, helps individuals set and track health and wellness goals; provides educational resources, and more.
We strive to make health and wellness a complete user experience for the health seeker as well as the health-services provider. Wholistic, connected care is not just the wave of the future: it’s a game-changing tsunami. Come and ride with us!